Jaquar Group (P) Ltd, Company

The Jaquar saga began in 1960, when a determined Mr NL Mehra decided to start a bath fittings business. However, this industry was still at a very nascent stage in India and the technology to make high quality bath fittings did not exist in the country. But he simply followed his instincts and took the plunge with an entrepreneurial spirit and a passion to excel as his only resources. Little did he know that some day, he would not only be hailed as a pioneer in the field but would continue to give it future direction in the decades to come. Mr. N L Mehra launched a company, which he named Essco Sanitations and began to manufacture quality taps. This marked the first phase of the Jaquar saga. Single-minded in his purpose, his sole aim was to manufacture bath fittings of a consistently high quality. His approach was distinctly customer-centric and he offered hitherto unparalleled customer services. As it happened, he was very successful in his endeavours. Essco steadfastly became known for its high quality, a fact that generated tremendous brand equity for the Company. In many ways, Essco laid the foundations for greater things to come. For one, it firmly set the benchmarks for stringent quality standards in all products. Among its biggest achievements was the fact that it succeeded in establishing unparalled goodwill in the market, in terms of relationships with its customers and the trade. Many of those links remain as strong today - almost half a decade later. As he steered Essco to a top position in the domestic market, Mr. Mehra gained a penetrating insight into the bath fittings industry and its future. He set about to create another copany to meet India's requirements of products which were in step with the latest design and technology principles of international markets. In 1986, Jaquar & Company Ltd. was formed.